The lifetime of the content on the information site
This information is not accepted to publish. The lifetime of the content in the information niches — such taboos do not talk about it. In order not to receive comments in style — again this negative.
But you need to know about it if you decide to create a regular article or build a strategy for developing content on your site.
We have already written about content obsolescence in post-development. There, we have shown that the fall of visitors is related to content reduction.
In that post, a couple of people showed that they do not understand what content obsolescence is. Therefore, in
In this post, we will look more specifically at this issue.
We will also give you proof of your words.
What is content obsolescence?
In 2017, more content was generated on the Internet in 1 year than before in 5000 years. People post articles, write comments on blogs and forums. The amount of content increases exponentially every year.
This situation is manifested not only on the Internet, we have a real information explosion on the planet.
The appearance of new information is more reliable data, high-quality articles with updated data, numbers and details.
Also, part of the search engine queries directly indicates the need for new content.
You noticed that you follow links with a newer date much more often.
Google also noticed that people needed more new information and introduced new algorithms.G google already in 2010 earned a separate algorithm Fresh. At that time, these algorithms calculated requests that require a constant update with certain time intervals (day, week, month, etc.) and issued a newer issue for these keys.
Here is an example of understanding:
“Bitcoin News” — this query will contain news for the week.
According to Google information, such requests directly depend on the date of publication and on average constitute 32% of all existing requests.
Such requests are called fresh or relevant, and they are not related to the obsolescence of content. Do not confuse!
Content obsolescence is when an information article is obsolete after some time. Usually, no action helps. Updating the post, adding content to this page will not help.
At the same time, for SEO, your website can be perfect in terms of download speed, https and content design.
Below is a schedule of visits to such sites:
A typical situation for such sites:
Falling heavily depends on posting articles in the past. If earlier in one moment there were many articles filled in — a sharp drop.
No changes affect these articles. Updating information does not help
Buying links, improving ctr in the search does not give much results
There probably need to clarify: Bing and Google have different ranking algorithms.
Today we look at the work of Google search.
Content ageing in google
The updated methodology for Google assessors can be found in one of the sections interesting information.
Google has paid a lot of attention not only to ordinary hacked or spam pages, but also to an unattended website, where the content or information is so old that it is now outdated and no one currently supports it.
Google quote (section 7.2.9):
These «abandoned» sites over time will not be able to achieve their goal, as the content will become obsolete or the site functionality will no longer work in new versions of the browser.
Unattended sites should be rated as the lowest if they do not reach their goal due to lack of maintenance.
It may seem that Google has only the sites that have been hacked. Google indicates that if the site is not updated, new articles do not appear and the information on the site is not updated, the site should be given a low rating.
Google takes into account the number of new pages on the site.
In this case, the Fresh algorithm has a description of the concept of changing content. Google can determine the % change in content in the article. And based on this, conclude how the article is changed. If the article has changed a lot — it can be recognized as updated or new (depending on the% similarity).
In this case, you should not dynamically change the words or content: — it does not help — says Matt Cutts:
Google also takes into account the relevance of articles on the links to them with new entries. Google believes that if you referred to a page in a new article, it means that the information in it is still relevant.
Links and social reactions to content are also taken into account. The logic is commonplace — people will not retweet something outdated.
At the same time, do not confuse requests that require novelty issuance and normal requests. To highlight queries for which you need to issue a fresh issue, Google uses the abbreviation QDF (Query Deserves Freshness, literally translated as “the request deserves freshness”).
What about the obsolescence of content? It looks like Google has a more complex algorithm of obsolescence and there is no negative assessment of the content from the date of publication. Google believes that if the page is updated and updated, the site has a trust, indicators of the user’s return to the issue and ctr is not worse than others — the page can remain in the top for years.
The only situation when newer pages can get to the top is to be better than the old ones: