Instagram: full guide to maintain a commercial account
How do companies start earning through Instagram? Full instructions for business promotion: account management, search for subscribers, advertising and services necessary for work.
What to write about?
Your account must be interesting and alive. Making an account, being a simple storefront of goods is also an option, but not effective. Why subscribe to cards online store?
So, you should write and make a weekly plan for a month. Which rubrics to choose? We offer you a universal recipe:
You tell about your application or provision. Examples of finished works, your unique trading advantages — everything is here. Yes, this is a direct advertisement. To advertising is not tired of her. Come up with an original presentation, create your unique style, run a mini-series about the adventures of your product. Even the most attractive product that can not be different from competitors. Spoiler: at the end of this article, you find other brands.
Make useful materials for your business. For example, if you have a hairdresser, ask your masters to remove all the videos. You will be waiting for the next episode. A variety of life hacking, advice from consultants.
Simply put — feedback from your customers. Very desirable — with a photo of the happy owner of your product. If you make friends with your subscribers. To create a stream of reviews at the initial stage, you can start the action on your Instagram — for example, your subscriber will receive a discount on the next order for a review with a photo.
Did you have to arrange a working day in the style of «Star Wars»? Tell about it in social networks. Let people find out from whom buyers are buying goods. After all, trust begins in the process of dating.
All this is taken in an excel: for each rubric, we come up with the topic of a post. And we begin to work according to plan!
By the way, about funny videos, memes and quotes of great people — definitely not. For this, there are special publics.
How to make out?
Instagram — social network for visuals. Therefore, it is necessary to make a good beautiful picture. That image attracts attention in the tape.
Remember that photos from the internet. It is not necessary to immediately invest in an expensive photographer.
And the camera of the iPhone. The main thing is to make the photo unusual, add a chip to it. Make a creative background in the office where you can take pictures of your products. All you need is to take a picture of your product: Darth Vader’s toy, grandmother’s favourite table lamp, repeats of unknown origin — fantasize. Again, ideas for photoshoots were found in the last section of this article.
How to make out?
Instagram — social network for visuals. Therefore, it is necessary to make a good beautiful picture. Images attract attention in the tape.
Remember that unique content is always better than photos from the Internet. It is not necessary to immediately invest in an expensive photographer.
Your DSLR camera with a whale lens and an iPhone camera will do. The main thing is to make the photo unusual, add a chip to it. Make a creative background in the office where you can take pictures of your products. And bring all sorts of cool things with which you can take a picture of your product: a toy Darth Vader, grandmother’s favourite desk lamp, repeats of unknown origin — fantasize. Again, ideas for photoshoots can be found in the last section of this article.
We decorate photos
Look for great applications with filters and creative effects in the AppStore and GooglePlay:
These services will help you make cool posters and collages and save on the designer. They have hundreds of free templates for all occasions where you can upload your photos and texts.
You can easily create your poster design. Choose a background, choose a style for the inscription, insert your photos — almost ready!
More on the picture, you can add a sticker. Services offer a whole library of clipart: emoticons, badges and pictures with which you can decorate your photos. The services also have their photo bank all photos are paid.
Where to get pictures?
Here are some free services that allow you to download images for commercial use:
Your potential subscribers can find you by hashtags. Popular hashtags can be found using theservice. Enter in the search bar a tag that is close to the subject of your account. From the list of hashtags issued by the service, select the ones you need. By the way, here you can find accounts on your subject.
Do not forget to set the geolocation of the place where you are. So people who spend their free time in the neighbourhood and will watch photos on a geotag can find out about you and probably subscribe to your account.
While you are still small, use neighboring geotags: for example, if you are in the Park, put a geotag with a park, and not with your personal geo-point.
How to track comments?
If you want to buy your product via Instagram, it is in your interest to respond promptly. Delay can lead to loss of customers. There are too many notifications on Instagram — and the comment can simply get lost in the alerts about new likes. To solve this problem, there are comment tracking services in social networks.
The most convenient . In addition to Instagram, the service will also track comments in your groups on Facebook, Google +
Notifications will be sent to the mail or Telegram. You can configure them to send to your account and the channel of your team.
Up to 100 tracks can be linked to one account. And you can also track messages in the accounts of competitors.
There are situations when you need to track a certain post. For example, you have advertised through Instagram blogger and do not want to not miss the comments. To do this, you simply provide a link to this post when adding tracks.
How to get statistics?
Analytics service on Instagram with a nice and user-friendly interface — Iconosquare. What makes look? Statistics of subscriptions and formal replies in your account (show who came to you or left the list), the most liked and commented posts.
Prompts the best time for posting based on an analysis of the involvement of your audience. And many more useful numbers and diagrams.
Аnalytics services —.
Where to get inspiration?
Subscribe to a commercial interest to you. See what your competitors are doing. If you do not want to inflate your tape — be sure to save them in Evernote.
More creativity, more cool stories — and people will reach for you.