How to choose social networks for marketing?
Unfortunately, a single strategy does not work here. Different social platforms have their characteristics and require different approaches to building a marketing strategy.
Promotion of a business account on Facebook
For a relaxed, friendly atmosphere, Facebook is an active marketing strategy. Start by creating your company page. Pay particular attention to the page structure, as the visual component is important to users.
Facebook is a platform where people communicate in a relaxed atmosphere with friends, so when communicating with your audience you should stick to a light and relaxed tone. Remember that this social network is characterized by low growth of organic traffic, so choose an inexpensive advertising strategy.
The Instagram social network is owned by Facebook and has more than 800 million active users who share photos and videos with their subscribers. Instagram is a very favourable medium for promotion: more than 50% of users are subscribed to at least one brand. By focusing on visual content, Instagram is ideal for companies that sell products and provide some services that can be shown in photographs (for example, hotels).
How to make Instagram users remember you? The answer is simple: you need to regularly publish high-quality, visually catchy content and correctly arrange hashtags.
As for advertising, Instagram offers the same set of options and audience targeting tools as Facebook.
Moreover, thanks to the functions of Shoppable Posts and Shoppable Stories, the Instagram network began to function as an online store.
Promotion of a business account on Pinterest
Pinterest is a rapidly growing social network that, like Instagram, puts visual content at the head. This is an ideal platform for retail companies. In general, any company can successfully promote its products, services, and place advertisements on Pinterest.
In this social network, companies can not only publish photos of their products, but also develop their brand with a unique tool — attractive pin-boards (boards that host all sorts of content). W
hen developing a promotion strategy on Pinterest, remember that the majority of users of this social network are girls and women.
If this is your target audience, then this platform is literally created for your brand!
Promotion of a business account on Twitter
Twitter allows you to post short messages and share important news with your subscribers. Subscribe to the accounts of people and companies from your or related industries, and most of them will probably subscribe to you.
What can be posted on Twitter?
Information about special offers, discounts, interesting facts about your business and much more. Due to the limited number of characters in the tweet, such information is easily perceived. If the customer favourably responded to your brand, be sure to retweet. And do not forget to answer the questions of your subscribers.
Brand positioning in Twitter is based on dialogue and communication, so try to interact with followers as much as possible and encourage them in every way.
LinkedIn Business Account Promotion
LinkedIn is a social network for the professional community. Groups on this platform are a great opportunity to make contact with people from your and related industries and share content with like-minded people. Also on this platform, you can post vacancies.
Ask your customers to leave positive feedback about the company in your profile: new customers always pay attention to the recommendations.
Pay attention to the section «Questions»: publishing answers to questions, you increase your credibility and raise the confidence of potential customers.
Promotion of a business account on YouTube
YouTube is the # 1 platform for creating and distributing video content. And yes, YouTube can be successfully used to promote your business.
Many companies are trying to create a «breakthrough» video in the hope that it will become viral.
But this happens quite rarely. Instead, focus on creating useful video instructions. There will always be a demand for such content. Moreover, these videos are displayed on Google search results pages.